首先来诠释一下我对品牌概念的理解。最近几年我在研究中国梦,说到底中国梦就是强国梦,强国梦的一大内涵就是品牌梦。德国八千多万人口,拥有全世界认同的2500多个世界级的品牌,而回顾中国,尤其是前一段时间,很多著名的本土品牌都被国际财团收购了,包括一些快消品和饮料,让人非常心痛。我们的民族品牌相对较少,现有的一些老品牌还在走下 First to explain my understanding of the brand concept. In recent years, I am studying the Chinese dream. After all, the Chinese dream is the dream of a powerful nation. One of the major connotations of the powerful dream is the brand dream. Over 80 million people in Germany have more than 2,500 world-class brands recognized worldwide. Looking back on China, especially some time ago, many famous local brands have been acquired by international consortia, including some fast food products and beverages, People are very sad. Our national brand is relatively small, the existing number of old brands are still down