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面对传媒生态正在发生的剧烈变化,地市党报要以自信和创新并举的责任担当,抢占网络世界新闻舆论制高点。要以巩固和提升地市党报“四力”为主题,以打造党报与读者用户精准联结服务平台为抓手,以党报为主体深度整合党报优势和新媒体传播优势,建构融合化布局、交互式运营、切合地市实情的全媒体地市党报新模式。上篇主要阐述传媒新生态背景下的融媒思维,下篇主要阐述全媒体平台布局与运维的操作思路。
In the face of drastic changes in the media ecology, the prefectural party newspaper should assume the responsibility of simultaneously assuming self-confidence and innovation and seizing the commanding height of the news media in the online world. It is necessary to consolidate and enhance the municipal party newspaper “Four Forces ” as the theme, to create a precise link between the party newspaper and the reader user service platform as the starting point to the party newspaper as the main body of the depth and integration of advantages of new media, new media, Interactive operation, in line with the facts of the city all media City party newspaper new model. The first chapter mainly elaborates the media thinking under the new ecology of the media. The second part mainly elaborates the operation ideas of the layout and operation and maintenance of the all media platform.