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当今随着科学、技术、经济的发展,市场营销领域结伴而生了大量有着鲜明时代特征的营销新形式,许可Email营销活动蓬勃发展并成为新的潮流。网络营销方式多种多样,其中许可Email营销以其低成本、不受时间及空间限制、灵活性强、行销反馈速度快、高点击率等优点给企业和广告界带来了新的行销机会。但是也给企业带来了许许多多的障碍,所以在分析了许可Email营销存在的问题的基础上,提出了一定的对策以及许可Email营销的前景。
Nowadays, with the development of science, technology and economy, a large number of new marketing forms with distinct characteristics of the times are born together in the field of marketing. Email marketing activities are booming and become a new trend. There are a variety of online marketing methods, which allow Email Marketing to bring new marketing opportunities to enterprises and the advertising community with its low cost, time and space constraints, flexibility, fast marketing feedback and high clickthrough rate. However, it also brings many obstacles to the enterprise. Therefore, based on the analysis of the problems existing in the marketing of the Email Marketing, some countermeasures are put forward and the prospect of marketing Email Marketing is proposed.