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目的了解成都市某区消费者参与游泳池卫生社会共治微信监督平台的影响因素,为微信平台的完善提供参考依据,引导消费者健康消费。方法采取方便抽样的方法对辖区内50家游泳池1 374名具有认知能力的消费者进行问卷调查,获得其人口学特征、游泳习惯以及消费习惯等方面信息,消费者是否愿意参与该平台的影响因素研究采用卡方检验,logistic回归分析等方法。结果调查的1 374名消费者中,83.7%的消费者表示愿意参与到游泳池卫生监督平台中,不同年龄、文化程度、夏季每周游泳次数、网络评价习惯、消费信息获取渠道、卫生指标了解情况的消费者其参与微信监督平台意愿比较,差异有统计学意义(P<0.05);将这些因素纳入多因素logistic回归分析,文化程度、夏季每周游泳次数、水质卫生指标了解情况、网络评价习惯是参与游泳池卫生监管平台的影响因素。结论辖区内消费者参与卫生监督平台意愿较强,夏季每周游泳频率为2~3次、文化程度在高中及以上、对游泳池卫生指标了解、有网络评价习惯是消费者参与游泳池卫生监管平台的促进因素;相关部门应结合实际情况加大对平台及游泳池相关卫生知识的宣传,完善消费者参与机制,引导构建和谐的网络环境。
Objective To understand the influential factors of consumer participation in WeChat supervisory platform of pool health community in a district in Chengdu and to provide a reference basis for the improvement of WeChat platform to guide consumers’ healthy consumption. Methods A sample of 1 374 cognitive-conscious consumers in 50 swimming pools in the area was surveyed by means of a convenient sampling method to obtain demographic characteristics, swimming habits and consumption habits, etc. Whether consumers are willing to participate in the platform Factor analysis using chi-square test, logistic regression analysis and other methods. Results Among the 1 374 consumers surveyed, 83.7% of consumers indicated their willingness to participate in the pool health supervision platform, and their understanding of different age and education levels, number of weekly swimings in summer, online evaluation habits, access to consumer information, and health indicators (P <0.05). These factors were included in multivariate logistic regression analysis, educational level, number of weekly swimming in summer, understanding of water hygienic indicators, online evaluation habits Is involved in the pool health regulatory platform influencing factors. Conclusion Consumers in the area are more willing to participate in the health supervision platform. The swimming frequency in summer is 2 ~ 3 times a week. The education level is in high school and above. The health indicators of swimming pool are understood. There is a network evaluation habit that consumers participate in swimming pool health supervision platform Promoting factors; related departments should be based on the actual situation to increase awareness of platform and swimming pool health knowledge, improve consumer participation mechanisms, and guide the construction of a harmonious network environment.