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楚凤纹饰是荆楚文化的精华之一,它有着十分重要的地位,代表了独特的民族特色,渗透在人们生活的方方面面,也根植于人们的思想观念中。探讨楚文化中的凤纹艺术,再结合现代的包装设计,取之精华去其糟粕,不仅是对非物质文化遗产的保护,也是利于现代包装设计的发展。通创新后的纹饰,不但大大提升了产品的知名度,同时也使消费者满足了追求艺术的心理需要,体现荆楚历史、文化的永恒魅力,也使中国包装设计在国内和国际的市场上找到自己的准确位置,使取得同类产品的竞争优势。
Chu Feng pattern decoration is one of the quintessence of Jingchu culture. It has a very important position and represents unique national characteristics. It permeates every aspect of people’s life and is also rooted in people’s ideas and concepts. Exploring the art of phoenix grain in Chu culture, combined with modern packaging design, the essence of its dross, not only for the protection of intangible cultural heritage, but also conducive to the development of modern packaging design. Through the innovative decoration, not only greatly enhance the visibility of the product, but also to enable consumers to meet the psychological needs of the pursuit of art, reflecting Jingchu history and culture of the eternal charm, but also to China’s packaging design in the domestic and international markets to find Their exact location, so that the competitive advantage of similar products.