本文以温江中国马术节为例,结合温江当地旅游业的具体情况,系统研究节事活动对温江旅游的影响,对温江旅游业的带动作用,对城市旅游形象的塑造作用等,并提出节事旅游的后续影响及如何最大程度利用影响这个问题,提出系列对策,进一步解决节事活动举办时间的有限性与地方旅游发展可持续要求之间的矛盾。 This article takes Wenjiang Chinese Horseman Festival as an example, systematically studies the impact of festival activities on Wenjiang tourism, the driving role of Wenjiang tourism, the shaping role of urban tourism image, combining with the specific conditions of local tourism in Wenjiang, The follow-up impact of tourism and how to maximize the impact of this issue, put forward a series of countermeasures to further resolve the contradiction between the limited time of Festival activities and the sustainable development of local tourism.