随着经济全球化和区域经济一体化 ,国际市场产品竞争演变为品牌竞争 ,中国国内市场出现国际化趋势 ,面临着国际品牌竞争。新世纪 ,企业如何抓住我国加入WTO的历史机遇 ,组织实施品牌国际化战略 ,积极参与国际竞争 ,关系到我国综合竞争力的提高和民族经济的发展。文章阐述了中国企业品牌的国际市场营销战略选择模式并就出现的问题提出了相应建议 With economic globalization and regional economic integration, product competition in the international market has evolved into brand competition. The Chinese domestic market has seen an international trend and is facing international brand competition. In the new century, how do enterprises capture the historical opportunities of China’s accession to the WTO, organize the implementation of the brand’s internationalization strategy, actively participate in international competition, and relate to the improvement of China’s overall competitiveness and the development of the national economy. The article elaborates the selection mode of international marketing strategies for Chinese corporate brands and proposes corresponding suggestions on emerging issues.