“我就是我,别自作多情;我只为我,别来说教。”这句话,将是新兴消费者对死板品牌的宣战。消费者的变化一直在持续。从改革开放的第一天起,消费者就无时无刻不在变化。在发展的过程中,我们或者他们碰巧地踩在了某个时间点上,做出了具有前瞻性的决策,并付出了超乎常人的努力,站在了浪潮之巅。然后很快又发现,成功是阶段性的,往往今天的经验又成了明天的桎梏。 “I am my, do not make up for affection; I am only for me, do not preach.” This sentence, will be the emerging consumer war on the rigid brand. Consumer changes have been ongoing. From the first day of reform and opening up, consumers are changing all the time. In the process of development, we or they happened to be on a certain point in time, made forward-looking decisions, and made extraordinary efforts to stand on top of the wave. Then it was quickly discovered that success was phased, and today’s experience has become a shame for tomorrow.