在广告传播环境日益喧嚣的当下,受众的注意力资源日益被分散。越来越多的广告制作人希望在第一时间就通过以较强的视觉冲击力吸引受众对于其广告作品的关注。但是,2015年获得第十八届亚太广告节平面类全场大奖的一组平面广告作品却反其道而行之。该作品为企鹅出版社中国分公司委托北京扬罗必凯公司为其旗下有声书制作的广告。这组平面广告作品由插画风格的唐吉柯德、爱丽丝梦游仙境、福尔 At a time when the ad propagation environment is increasingly noisy, the audience’s attention resources are increasingly being dispersed. More and more advertisers hope to attract the audience’s attention to their advertising works by using the strong visual impact as soon as possible. However, a series of print ads that won the 18th Asia Pacific Advertising Festival Flat Screen Awards in 2015 took the opposite direction. The work is an advertisement by Beijing Branch of China Penguin Publishing Co., Ltd. commissioned by Beijing YLPC to produce its audio book. This collection of print ads consists of illustration style Don Quixote, Alice in Wonderland, Fall