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全球化浪潮正在席卷着各国企业。鉴于那些全球巨人型企业已经凭借自己先进入者的身份建立起自己的领导者地位,后进入者似乎没有任何优势,但实际上国际市场的后进入者,也具有自己的优势。他可以有两种可供选择的战略:其一,可以以补缺者的身份去抢占那些为大型跨国企业忽视的市场;其二,可以以新进入者的身份来挑战原有的竞争规则,并试着使在位者因为僵化的运营方式而失败。下面的两个例子说明了这两种战略的可行性。一、以补缺者身份逐步建立自己的市场份额(菲律宾小蜜蜂案例)
The tide of globalization is sweeping the national enterprises. Given that global giants have set themselves the leader by virtue of their first entrants, the late entrants do not seem to have any advantage, but in fact the latter entrants in the international market have their own advantages. There are two strategies that he can choose from: one that can take the job as a fill-in to those markets that are overlooked by large multinationals; the other is the ability to challenge existing competition rules as a new entrant and Trying to empower the incumbent because of the rigid mode of operation. The following two examples illustrate the feasibility of these two strategies. First, to gradually fill their own market share status (Philippines bee case)