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随着我国市场经济的发展,广告市场的竞争也异常激烈,电视、报刊、网络等各种媒体都在抢夺客户,很多企业在设计、制作广告时也想方设法高人一筹。但有的媒体在审查广告时不够严格,往往导致一些广告在内容和形式上出现问题。它们主要表现为品位不高,语言文字不规范,涉嫌侵犯他人合法权益,违反广告法等法律法规,有的还涉及政治问题等。因此,在广告经营和广告编辑制作中,编辑应坚持高品位原则,严把质量关,以防止广告产生不良的社会影响。
With the development of the market economy in our country, the competition in the advertising market is fierce. Various media such as television, newspapers and the Internet are snatching up customers. Many enterprises also try their best to design and produce advertisements. However, some media are not strict in scrutinizing advertisements and often result in problems with some advertisements in content and form. They are mainly manifested as not high grade, non-standard language, alleged violations of the legitimate rights and interests of others, violation of laws and regulations such as advertising law, and some also involve political issues. Therefore, editors should adhere to the principle of high quality and strict quality control in the production of advertisements and advertisements so as to prevent the advertisement from having adverse social impacts.