已届耄期的爱德华·伯内,因为长寿,得以对他本人在上世纪20年代创造的“公共关系‘做一番深刻,长期的观察。虽然大师因“公共关系”而名满天下,但是现在的他却对”公共关系“大为不满。在位于剑桥的家里,大师接受了记者的访问。”今天的公关可怕极了,任何混蛋、傻瓜、白痴、都可以自称是公共关系专家。“大师说,”几周以前,一个年轻女子打电话要我给她的工作提点意见,她自称是公关业者,我问她做些什么,她说她在哈佛大学门口发传单。“大师对这位女子滥用“公共关系”之名、极为困扰。 Edward Burne, who has passed his period, has been able to make some profound and long-term observations of the “public relations” that he himself had created in the 1920s because of his longevity. Although the master is famous all over the world for his “public relations” Now he is very dissatisfied with the “public relations.” In his home in Cambridge, the master accepted the reporter's visit. “Today's public relations terrible, any bastard, fool, idiot, can claim to be public relations experts. ”The guru said.“ A few weeks ago, a young woman called to ask me for her work. She claimed to be a public relations practitioner. I asked her what she did, and she said she leaflets at the door of Harvard University. ”The master is extremely troubled by the abusive use of the term“ public relations ”by the woman.