一、顾客流失的原因企业要生存和发展有三种基本方法即吸引更多的新顾客，增加现有顾客的购买量，减少顾客的流失。相关研究表明，争取１位新顾客所花的费用是保住一位老顾客所花成本的５—６倍。据美国哈佛商业杂志发表的一项研究报告指出：再次光临的顾客可为企业带来２５％ First, the reasons for the loss of customers There are three basic ways for enterprises to survive and develop. That is to attract more new customers, increase the purchase of existing customers and reduce the loss of customers. Related research shows that the cost of securing a new customer is five to six times the cost of keeping an old customer. According to a study published by Harvard Business Journal in the United States, it is pointed out that returning customers can bring about 25%