事件营销是一种比较常用的营销方法,运用得当可以达到新闻效应、广告效应、形象宣传以及品牌形象的建立。在内容的设定上可以美女策略、情感策略、新闻热点策略、争议策略、公益策略、名人捆绑策略、猎奇策略、反常规策略等达到营销目标。以其创新性、收效快、以及低成本而见长。在实际的运作过程中做得好叫创意,也有的企业会做不下去,甚至起反作用的。需要健康有序才可发挥其在企业品牌形象中的促进作用。 Event marketing is one of the more commonly used marketing methods, which can be used to achieve the news effect, advertising effect, image promotion and brand image building. The content can be set on the beauty strategy, emotional strategy, hot news strategy, controversial strategies, public policy, celebrity bundling strategy, adventures odd strategy, anti-regulatory strategy to achieve marketing goals. With its innovative, quick, and low cost and grow. In the actual operation of the process done so called creativity, and some companies will not do, or even counterproductive. Need to be healthy and orderly to play its role in promoting the corporate brand image.