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互联网技术的持续发展,使新媒体有了很好的传播条件,其传播速度远远赶超广播电台的传播速度。新媒体的出现很大程度上冲击了广播电视行业的发展。在此基础上,传统电视广播只有正视新媒体,探索出一种较好的融合方式,同时优化自身节目设置,双管齐下,找到自己的发展出路。本文针对新媒体之下的传统广播电视的实际状态进行了全面探究,以打破传统广播电视当前的僵局,探寻广播电视在媒体融合中的发展机遇。
The continuous development of Internet technology has enabled the new media to have good communication conditions and its transmission speed far exceeds the speed of radio broadcasting. The emergence of new media has greatly affected the development of radio and television industry. On this basis, traditional TV broadcasting only explores new media and explores a better way of integration, while optimizing its own program settings and finding a way out for its own development. This article explores the actual status of traditional radio and television under the new media in order to break the current impasse of traditional radio and television and explore the opportunities for the development of radio and television in media convergence.