店铺名称就是当代商业的名片,是沟通商家和消费者的桥梁。好的店铺名称有着自己的命名方式,本文从语言和文化两个角度对收集到的店铺名称进行了分析,总结出了五类命名方式,并且总结出了这些命名方式所折射出的深厚的文化内涵。 Shop name is the name card of contemporary business, is to bridge the business and consumer bridges. Good name of shop has its own way of naming. This article analyzes the names of stores collected from both linguistic and cultural points of view, concludes five types of naming and summarizes the profound culture reflected by these naming methods Connotation.