修正药业危机公关最大的错误,不在公关方法技巧有多不足,根子出在企业的经营理念上风起于青萍之末,无知无觉,风暴来临,必然处置无措。4月15日,央视《每周质量报告》曝光9大药企13个批次药品,涉嫌使用不法厂商供应的工业明胶生产药用胶囊,其中修正药业赫然在列。毒胶囊事件比以往危机更甚的是,它波 Correct the biggest crisis in the pharmaceutical crisis public relations, public relations methods and skills are not enough, the root cause of the business philosophy comes from the end of Qingping, ignorance, the storm is approaching, it is bound to dispose of. On April 15, CCTV Weekly Quality Report exposed 13 batches of pharmaceuticals from 9 major pharmaceutical companies. It is suspected of using industrial gelatin supplied by unscrupulous manufacturers to produce medicinal capsules, among which revise the pharmaceutical industry. Poisoned capsule events even worse than the previous crisis is that it waves