如今,传媒业已进入品牌竞争时代,媒体竞争以品牌制胜,名牌栏目、名主持人对提升媒体竞争力和影响力有着举足轻重的作用。广播媒体如何打造名主持人和品牌栏目,使其最大化地发挥品牌效应,是我们值得思考的问题。栏目内容与形式频率品牌化一个重要的支撑点就是品牌栏目。中央电视台90%以上的广告收入来自只占栏目总数10%的名牌栏目。广播的发展也是如此,广播栏目是频率的内核,竞争直接体现为各广播节目之间的比拼。 Nowadays, the media industry has entered the era of brand competition. Media competition has won the brand name. Famous brand columns and presenters play an important role in enhancing media competitiveness and influence. Broadcast media how to create a host and brand columns, to maximize its brand, it is worth thinking about. Column content and form Frequency Branding An important support point is the brand column. More than 90% of CCTV’s advertising revenue comes from the brand name column, which accounts for only 10% of the total number of sections. The same is true of the development of radio, radio section is the frequency of the kernel, the competition is directly reflected in the competition between the radio programs.