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在纷繁复杂的市场竞争中,老字号更应眼睛向内,固本培元,守正出新,借力借势借智,用创新思维打造新时代的文化精品。前不久,笔者乘飞机回北京,在厦门机场的老字号片仔癀体验店,诸多新产品刷新着对中华老字号的理解和认识。在这里,曾经板着脸孔的老字号片仔癀变身精华霜、牙膏、痘痘贴,深受年轻人的喜爱。作为国家级非物质文化遗产,这些产品不仅演绎着百年老店的工匠精神,更随着“一带一路”倡议的落实,走出国门、
In the complicated market competition, old and famous should be more inward-looking, solid peiyuan, keep a new, leveraging the opportunity to borrow wisdom, with innovative thinking to create a new era of cultural quality. Not long ago, I flew back to Beijing, in the old airport in Xiamen Pien Tze Huang experience store, many new products refresh the old Chinese understanding and understanding. Here, once the face of the old Pien Tze Huang turned cream, toothpaste, acne paste, loved by young people. As a state-level intangible cultural heritage, these products not only perform the craftsmanship of a century-old, but also follow the implementation of the “Belt and Road” initiative and go abroad.