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通过对江苏省现有的九大类230个主题节庆活动数据资料的研究表明,江苏省以自然景观类为主题的节庆活动占总数的四分之一左右,是江苏省的主要节庆活动类型。此类节庆活动大多以花卉为主题,以政府为举办主体,活动形式丰富多样,且在江苏省内基本形成了“百花齐放”的格局。该类节事活动举办数量虽多,但仍存在地区发展与时间分布不均衡、市场化程度有待提高等。因此,本文将以江苏省自然景观类节庆活动为代表进行研究,探寻其发展问题及应对策略,以求进一步提升江苏省自然景观类节庆活动的举办质量,达到更具影响力的举办效果,同时引发对江苏省全体类型节庆活动的发展思考。
Based on the data of 230 thematic festivals in nine major categories in Jiangsu Province, the data show that the theme of natural landscapes in Jiangsu Province is about one fourth of the total festivals, which is the main type of festivals in Jiangsu Province. Most of these festivals are flower-themed, with the government as their main body and various forms of activities. In addition, the “flourishing” pattern has basically taken shape in Jiangsu Province. Although the number of such festival activities is large, there are still areas where the development and distribution of time are uneven and the degree of marketization needs to be improved. Therefore, this article will take the natural landscape festival in Jiangsu Province as a representative to conduct research to explore its development problems and coping strategies in order to further enhance the quality of natural landscape festival activities held in Jiangsu Province, to achieve more influential results, at the same time Trigger the development of all types of festivals in Jiangsu Province.