近年来,我国在经济上获得了比较大的发展,同时也促进了不少行业的发展,酒店经营就是其中之一。从宏观的角度出发,随着我国对外开放的相关政策落实,酒店业迎来了新的发展机遇,同时也迎来了新的挑战。客观来看,在酒店经营方面还有非常多的发展空间,随着时代的不断变迁,酒店的经营管理也需要做出相应的改革。接下来,笔者将结合自身的实践经历,浅谈现代营销理念在酒店经营中的运用,希望对相关工作人员起到部分借鉴作用。 In recent years, our economy has gained relatively large development, but also promoted the development of many industries. Hotel management is one of them. From a macro perspective, with the implementation of the relevant policies of China’s opening to the outside world, the hotel industry ushered in new opportunities for development while ushering in new challenges. Objectively speaking, there is still a lot of room for development in hotel operations. With the constant changes in the times, hotel management needs to be reformed accordingly. Next, I will combine their own practical experience, talk about the modern marketing concept in the hotel operation, hoping to play a part of the relevant staff reference.