品牌战略是中央电视台在新的全球传播格局中扩大影响力、确立优势地位的一个重要战略。基于此,各频道、栏目负责人普遍增强了品牌意识,“多出精品”已经成为行业的共识。 Brand strategy is an important strategy for CCTV to expand its influence and establish its advantageous position in the new global communications pattern. Based on this, the channel, column leaders generally enhance the brand awareness, “more boutique ” has become the consensus of the industry.