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2009年年底,日本丰田开始了日本国内乃至全球的汽车召回,丰田汽车的安全问题顿时吵得沸沸扬扬。2010年1月19日,日本航空公司正式向政府申请破产保护。从“车到山前必有路,有路必有丰田车”的神话,到此时“车到山前必有路,只是丰田刹不住”的困境,这个汽车“一哥”能否挽回品牌信誉,保住全球顾客呢?而作为日本乃至整个亚洲规模最大的航空公司之一的日本航空能否绝地逢生,东山再起?日企没落,究其根本,或许就如丰田汽车总裁丰田章男2月24日出席美国众议院就丰田汽车召回事件举行的听证会上的反思——“我们逐渐混淆了优先的顺序,以至于无法像从前一样停下脚步、仔细思考、做出改进,甚至没能坚守传统,悉心聆听消费者的声音。”
At the end of 2009, Toyota Japan started a car recall in Japan and even in the world. Toyota's safety problems suddenly raged. January 19, 2010, Japan Airlines formally filed for bankruptcy protection to the government. From the “car to the mountain must have a road, there must be a Toyota car,” the myth, at this time “car must have a road to the mountain, but Toyota could not brake” predicament, the car Brother “can restore the brand reputation, to keep the global customers? And as Japan and Asia as one of the largest airline of Japan Airlines can survive, comeback? Japanese enterprises decline, the fundamental, perhaps as Toyota Toyota CEO Tadao Toyoda on February 24 to attend the U.S. House of Representatives Toyota Motor recall hearing at the hearing - ”We gradually obscured the order of priority, so that they can not stop as before, think carefully, do To improve, not even stick to the tradition, listen carefully to the voices of consumers. "