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传统图案是中华民族几千年来民间艺术和民族文化的沉淀,是劳动人民智慧的结晶,是中国人心目中美好事物的体现。如何在现代标志设计中运用中国传统文化,使标志既有实用性又符合现代人的审美要求,从一些近年来有口皆碑、深入人心的标志设计佳作的分析中,可以看出设计师如何将传统图案和现代设计巧妙结合,融为一体。这些标志不仅延续了中国传统文化,而且满足了现代人对传统图案老元素新组合的接受和认同,也对世界信息交流方面起到了极大的推动作用。
The traditional pattern is the precipitation of the folk art and national culture of the Chinese nation for thousands of years, the crystallization of the wisdom of the working people, and the embodiment of the good things in the minds of the Chinese people. How to use traditional Chinese culture in modern logo design so that the logo is both practical and in line with the aesthetic requirements of modern people can be seen from the analysis of some well-known and popular logo design works in recent years. Ingeniously integrated with modern design. These marks not only continue the traditional Chinese culture, but also satisfy the modern people’s acceptance and acceptance of the new combination of the old elements of traditional patterns. They also play a significant role in promoting the world’s information exchange.