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对于21世纪的企业来说,企业的形象越来越成为一个企业安身立命的根本。如何提升企业形象,如何在日益激烈的核心竞争力中立于不败之地,这就是摆在当今企业面前的一个难题。这个难题就像是在电视上频频出现的明星一样,既要在闪光灯下争先恐后的亮相,又要守口如瓶的保护自己的隐私。随着时代的发展,企业形象的建立不是一成不变的,从某种意义上讲企业形象不再是单单的图形符号,声音、气味等都具备直接传播的功能,计算机的开机音乐、手机的独特铃声都试图在传达一种信息,这种信息就是企业未来的声音形象系统。
For the 21st century enterprises, the corporate image has become more and more an enterprise to make its own life. How to enhance the corporate image, how to become invincible in the increasingly fierce core competitiveness, this is a puzzle placed in front of today’s enterprises. This is like a star that frequently appears on television. It is not surprising that you have to vie for a flash of light while keeping your secrets up tight. With the development of the times, the establishment of corporate image is not immutable. In a sense, the corporate image is no longer a single graphical symbol. The sound, smell and the like all have the function of direct communication. The computer’s boot music, the unique ringtone of the mobile phone Are trying to convey a message, this information is the company’s future voice image system.