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由于营销渠道的不断拓宽,体育市场的不断发展,因此各种体育产品也不断出现。在竞争激烈的产品市场中,要使体育产品脱颖而出,成为了行销上的一个重大问题。因此,在营销过程中采用品牌战略,不仅仅能满足消费者的要求,也有利于体育产品的企业不断开拓属于自己的市场。
As the marketing channels continue to broaden, the continuous development of the sports market, so a variety of sports products are also emerging. In the highly competitive product market, to make sports products come to the fore, has become a major marketing issue. Therefore, the use of brand strategy in the marketing process, not only to meet the requirements of consumers, but also conducive to sports products companies continue to develop their own market.