随着数字化与网络化技术的发展,知识经济带动了一门新的产业——内容产业的诞生。在此介绍内容产业并对内容产业的一个案例——《科学引文索引》从传统印刷版到电子版、网络版的服务模式的分析,揭示内容产业在社会生产中的本质特点。 With the development of digitization and network technology, the knowledge economy has driven the birth of a new industry - content industry. This article introduces the content industry and content industry, a case - “Science Citation Index” from the traditional print version to the electronic version of the online version of the service model analysis to reveal the contents of the industry in the nature of the characteristics of social production.