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在网络信息经济时代,更新营销观念,发展网络营销,是旅行社提高市场占有率的必然选择。本文分析了当前我国旅行社在网络营销中存在的问题,并据此提出了几点建议。
In the era of network information economy, updating marketing concepts and developing internet marketing are the necessary choices for travel agencies to increase market share. This article analyzes the current problems in China’s travel agencies in the network marketing, and put forward some suggestions accordingly.