民生新闻是目前活跃在各级电视台的主要栏目,自2002年的《南京零距离》开始,各种各样的民生新闻栏目就遍地开花,一时间占据了荧屏。但是何为民生新闻,这在学术界其实始终都没有一个清晰而确定的定义,无论是从内容上还是从表现手法和形式上,都无法单独对其进行分类和定义,但是,可以明确的是民生新闻报道的价值取向应该是平民视角下的民本取向。关注百姓的生存现状,关注百姓的生活愿景,这就是民生新闻的媒体所需要承担的责任。这种责任要求民生新闻的定位不仅要有亲和度,也应有高度和深度,同时具备人文关怀的温度。 Livelihood news is currently active in all major TV stations, since 2002, “Nanjing zero distance” began, a variety of livelihood news columns flowering everywhere, for a time occupied the screen. However, what is the livelihood news? In fact, there is not always a clear and definite definition in the academic world. It can neither be categorized nor defined in terms of content, performance technique and form, but it is clear that The value orientation of people’s livelihood news reports should be based on the common people’s perspective. Pay attention to people’s living conditions, pay attention to the people’s life vision, which is the livelihood of the news media need to assume the responsibility. This responsibility requires people’s livelihood news positioning not only have affinity, but also should have a high degree and depth, at the same time with humanistic care temperature.