广播节目营销浮出水面,策略受到更多人重视。这是随着媒介市场发育日趋成熟的,其突出标志是:买方市场迅速形成,媒介产品数量剧增,品种繁多,面对广播电视报刊互联网多种传播渠道,受众有了充分的选择余地。另一方面,由于社会经济生活发生了巨大变化,受众对精神文化产品的需求呈现出高品位和多样性的格局。在这种情境下,营销这一市场操作手段便成为媒介的必然选择。 Radio program marketing surfaced, the strategy by more people attention. This is with the media market matures, the prominent signs are: the rapid formation of the buyer’s market, the rapid increase in the number of media products, a wide variety, the face of radio and television newspapers and periodicals a variety of Internet channels of communication, the audience has ample choice. On the other hand, due to the great changes in social and economic life, the audience’s demand for spiritual and cultural products presents a pattern of high quality and diversity. In this situation, the marketing of the market means of operation has become the inevitable choice of the media.