“文字的力量”既贯穿他的职业生涯(他从19岁开始写文案至今),也充溢于整篇演讲。Tim Delaney可谓当代广告文案的代表人物,《中国广告》此前已对他做过两次采访(详见2012年11期《为令我尊敬的品牌写文案》,2016年11期《用文字打开人们的想象力》)。3月31日,2017第十六届中国广告与品牌大会更有幸请到他做主旨发言。这场演讲中,Tim将他入行五十多年来集聚的经验智慧提炼为五个tips与我们分享。尽管他只在第四条建议里简短提到图像时代里文字的不 “Power of writing ” runs through his career (he has written from the age of 19 to the present), but also filled the entire speech. Tim Delaney is the representative of contemporary ad copy, “China Advertising” had previously interviewed him twice (for details, please refer to “Writing For My Dear Brand” in 2012, No.11, 2016 “Opening People in Text The imagination ”). March 31, 2017 The 16th China Advertising and Brand Conference is even more fortunate to have him give a keynote speech. In this speech, Tim refined his experience wisdom gathered in more than 50 years into five tips to share with us. Although he only mentioned briefly the fourth passage in the image age