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受欧美金融危机的影响,长三角纺织服装产业受到全所未有的冲击,出口市场大幅度萎缩,国内市场也面临更加艰难的局面,市场整体萎缩已成必然。许多企业面临生产停滞,无法接到订单的窘面。在应对这场国际金融危机中,企业在产品研发上应该采取什么样的态度和行动,去适应变幻莫测的市场和经济萧条的消费群体?产品研发是企业发展的先行之道,如何建立产品的研发体系、对应策略让企业在阵痛中蜕变成涅槃?纺织服装设计如何促使企业走出困境,实现成功的转型?
Affected by the financial crisis in Europe and the United States, the textile and clothing industry in the Yangtze River Delta suffered an unprecedented impact. The export market shrank dramatically. The domestic market also faced a more difficult situation. As a result, the overall market contraction has become inevitable. Many enterprises face the stagnation of production, can not receive the embarrassment of orders. In response to this international financial crisis, what kind of attitude and action should be taken by enterprises in product R & D to adapt to the unpredictable market and the depressed consumer groups? Product R & D is the forerunner of enterprise development and how to build products R & D system, the corresponding strategy for enterprises to become Nirvana in the throes? How to promote textile and garment design out of the woods to achieve successful transformation?