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随着北京奥运会的成功举办,体育营销已成为关注的焦点和重要的营销手段。中国现在仍然是体育用品生产大国,而不是品牌大国,因此,运用体育营销组合策略,对于提升中国运动企业的品牌竞争力显得尤为重要。李宁作为国内体育产品领导品牌,经过多年的探索和经验积累,已经形成自己完善的体育营销组合策略。
With the success of the Beijing Olympic Games, sports marketing has become the focus of attention and an important marketing tool. China is still a big producer of sports goods, not a big brand country. Therefore, using sports marketing combination strategy is especially important for enhancing the brand competitiveness of Chinese sports enterprises. As the leading brand of domestic sports products, after many years of exploration and experience accumulation, Li Ning has formed its own perfect sports marketing combination strategy.