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在成为中国家电零售无可争议的领跑者之后,苏宁,又让人看不懂了。2012年春,苏宁易购重磅出击,而在线下则正式提出全品类拓展,将“电器”二字淡化,彻底地在沃尔玛与亚马逊之间打上了“+”号。前无古人,后无来者。即便放眼全球,也难觅如此野心勃勃的通吃规划。这使苏宁一度成为被质疑的对象。甚至当家人张近东被不断地问候:张总,你还好吧?张近东出牌,常常要事过之后才能看出端倪。其实,早在2009年苏宁便进入转型变革,2011年明确新十年规划时,便提出要打造线上线下等量齐观的苏宁,但彼时这只被认为是两条腿走路的举
After becoming the undisputed leading home appliance retailer in China, Suning can not understand people. The spring of 2012, Suning Tesco heavy attack, and online formally proposed all categories of expansion, the “electrical ” desalination, completely between Wal-Mart and Amazon marked “+ ” sign. unprecedented. Even looking global, it is hard to find such an ambitious all-you-can-eat plan. This made Suning a target of questioning for a time. Even when his family Zhang Jindong was constantly greeting: Zhang, how are you doing? Zhang Jindong cards, often after the event can be seen. In fact, as early as 2009 Suning will enter the transformation and transformation, a clear plan for the new ten years in 2011, they proposed to build the same amount of online and offline Suning, but then it was only considered to be walking on two legs