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2011年确立的“梦想的力量,你我同在”的频道定位,使整个频道有了灵气,有了鲜明的价值观。同时,“新鲜、新锐、都市、国际”的气质定位,更是与全国其他卫视频道以内容差异化做定位的思路产生了巨大反差。东方卫视开风气之先,成就多个行业第一,如2003年,制作播出国内第一档综艺类日播娱乐资讯节目《娱乐星天地》,首创“主持人群”概念;制作播出国内第一档日播脱口秀节目《东方夜谭》,开国内脱口秀节目之先河;率先对频道进行整体ID包装,开卫视之先河。
In 2011 established “power of dreams, you and I ” in the channel positioning, so that the channel has Reiki, with distinct values. At the same time, “freshness, cutting-edge, urban, international ” temperament positioning, but also with other national TV channels to differentiate the content to do the positioning of the idea had a huge contrast. Oriental Satellite TV pioneered the achievements of the first of several industries, such as 2003, the production broadcast the first domestic variety entertainment day entertainment information program “Entertainment Star”, the first “host crowd” concept; production broadcast Out of the first stalls on the Japan-Japan talk show “Oriental Night”, open domestic talk show first of its kind; take the lead in the overall channel ID packaging, the pioneering pioneer.