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随着人类第四次传播革命,互联网开创了一种互动的信息传播和交流方式,无论在世界哪个角落,只要坐在电脑前,便能跨过时间和空间的限制,通过文字、图形、图像、动画等各种视觉元素,相互交流。网络成为种种视觉符号生产的主要力量,在纷繁的视觉符号中,出现愈来愈频繁的便是女性的身体符号。据初步的概略统计,在目前中国的电视、报纸、杂志、路牌、灯箱五大广告媒体上,以人物形象为符号要素的中外广告约占87%,其中以成年女性为符号要素的94%以上。传统
With the fourth revolution of mankind, the Internet has created an interactive way of information dissemination and communication. By sitting in front of a computer anywhere in the world, it can transcend the time and space constraints and use words, graphics and images , Animation and other visual elements, communicate with each other. The Internet has become the main force in the production of all kinds of visual symbols. In the numerous visual symbols, more and more frequent are the female body symbols. According to preliminary summary statistics, about 87% of Chinese and foreign advertisements take characters as the symbolic elements in the five major advertising media of China’s television, newspapers, magazines, street signs and light boxes at present, of which 94% are adult female symbols. Tradition