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在消费时代,人们不仅在消费所需的商品,同时也在消费商品包装所体现出的审美文化。价值是客观事物对人们需要的满足,既对人的有用性。审美价值作为产品包装价值的一个方面,对产品包装的发展起到了一定的导向作用。本文主要从以下几个方面进行论述。第一,在消费时代,人们的价值观念发生变化,受审美文化的影响,产品包装的审美价值受到重视。第二,产品包装审美价值主要体现在哪些方面。第三,审美价值在产品包装文化发展中起导向作用。
In the consumer age, people not only consume the goods they need, but also the aesthetic culture embodied in the packaging of consumer goods. Value is the satisfaction of people’s need for objective things, both useful to people. As an aspect of product packaging value, aesthetic value has played a certain guiding role in the development of product packaging. This article mainly discusses from the following aspects. First, in the consumer age, people’s values have changed. Influenced by the aesthetic culture, the aesthetic value of product packaging is valued. Second, the aesthetic value of product packaging is mainly reflected in what areas. Third, aesthetic value plays a leading role in the development of product packaging culture.