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嗯,今天我们就来拆解下最近爆红的《疯狂动物城》的营销有哪些亮点可以学习。最初听说这部片子的时候我是觉得无趣的。即使迪士尼出品的背书让我确信这部片子的质量是有保障的。但是作为一个即将步入中年的老干部,咳咳,我对于迪士尼动画始终有种“偏见”:觉得色彩明艳的动物世界都是骗小孩的。这种偏见的改变来自于《疯狂动物城》上映的第8天。先是知乎上有小伙伴邀请我拆解下这部片子的营销。后是拆解过程
Well, today we come to disassemble the recent explosion of the “crazy animal city” What are the highlights of marketing can learn. When I first heard about the film I was bored. Even endorsements made by Disney convinced me that the quality of the film is guaranteed. But as a veteran cadre about to enter middle age, Keke, I always have a Disney animation “prejudice”: I think the colorful animal world are cheated children. This change of prejudice comes from the eighth day of “Crazy Animal City”. First, I know there is a small partner invited me to disassemble the marketing of this film. After the dismantling process