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近年来,以培养高等应用型人才为目的的高职教育迎来了重大发展,尤其以专业实践教学模式探索取得一些突破性的研究成果为标志,高等职业教育特色的人才培养模式正在逐步形成。本文以广州工商职业技术学院市场营销专业为例,分析了市场营销专业实践教学的途径和方式,并在此基础上提出了市场营销专业的实践教学方案构想。
In recent years, higher vocational education for the purpose of training higher-applied talents has ushered in significant developments. In particular, we have made some breakthroughs in research on professional practice teaching models and marked the gradual establishment of higher vocational education personnel training models. This article takes the marketing specialty of Guangzhou Polytechnic Institute as an example to analyze the ways and means of practical teaching of marketing major. On the basis of this, it puts forward the concept of practical teaching plan for marketing major.