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一、农药企业感性诉求的概念农药企业感性诉求是指针对“二农”(农药经销商、农民)的心理、社会或象征性需求,表现与农药企业、农药产品、服务相关的情感和情绪,通过以
I. The Concept of Perceptual Appeal of Pesticide Enterprises Perception of pericarp enterprises refers to the psychological, social or symbolic demand of “two agricultural” (pesticide dealers and peasants), showing the emotions associated with pesticide enterprises, pesticide products and services and Emotions, through to