吉林文史出版社的“学生阅读经典丛书”(十种)自2002年5月第1版面世以来,已印刷了四次,总印数达四万套。一个看似平常的选题能运作成功,必有其特别处。为此,本刊邀请了三位当事人,请他们从不同角度来阐释这套书的创意、组稿、编辑、装帧和宣传发行,但愿读者能从中得到一些选题开发和市场动作的启示。 Since its publication in May 2002, the first edition of Jilin Wenshi Publishing House’s Classics of Student Reading (ten kinds) has been printed four times with a total of 40,000 sets. A seemingly ordinary topic can work successfully, must have its special place. To this end, the magazine invited three parties invited them from different angles to explain the book’s creativity, group draft, editing, binding and publicity and release, I hope readers can get some inspiration for the development of topics and market movements.