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“软实力”概念提出以来,受到了学术界的广泛关注。“软实力”这一概念最先提出时,主要用于国际关系层面上分析国家综合国力,“软实力”也仅仅指国家软实力,是一种宏观视野。区域软实力是国家软实力概念在区域竞争与发展层面上的应用与延伸,是软实力的一个衍生概念。但是由于区域软实力是一个新近提出的概念,目前仍处于一种不能准确表述的局面,因此,有必要在梳理国内外不同观点的基础上,以概念的本源为基础,从理论基础、概念内涵和研究方法三个层面构建区域软实力的研究范式。
Since the concept of “soft power” has been put forward, it has drawn wide attention from the academic circles. When the concept of “soft power” was first proposed, it was mainly used to analyze the comprehensive national strength at the level of international relations and “soft power” also only refers to the state’s soft power. This is a macro vision. Regional soft power is the application and extension of the concept of national soft power at the regional competition and development level and is a derivative concept of soft power. However, as the concept of regional soft power is a newly proposed concept, it is still in a kind of situation that can not be accurately expressed. Therefore, it is necessary to base on the origin of the concept, from the theoretical basis and concept connotation And research methods to build regional soft power research paradigm.