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微博具有发布信息碎片化,随时随地发布信息,信息传播呈现裂变等信息传播特点。正是由于这样的信息传播特点,国产微博发展得风生水起。然而在国产微博风靡的同时,也遇到了尴尬的发展困境。所以国产微博必须在这种情况下寻求自身的发展道路,顺应中国国情,采取更加契合中国微博用户的使用习惯,此外,使用多元化的媒介形式,强化转发与评论功能等也是微博可持续发展的重要策略。
Weibo possesses features such as information fragmentation, information dissemination anytime, anywhere, and information dissemination. It is precisely because of the characteristics of such information dissemination, domestic microblogging developed rapidly. However, popular in domestic microblogging at the same time, also encountered embarrassing development difficulties. Therefore, domestic Weibo must seek its own development path under such circumstances, comply with China’s national conditions, to take a more fit China’s microblogging user habits, in addition, the use of a variety of media forms, enhanced forwarding and commenting functions are also Weibo An important strategy for sustainable development.