国美电器的低价格扩张仅仅是一种表面现象,其之所以能形成强大的竞争实力,背后实质是与国内外优秀企业联接而成的独特的供应链体系。这说明零售业竞争已经进入了供应链竞争时代。在供应链体系中,大型零售企业充当着关键角色。对于制造商和零售商而言,密切合作是维持供应链竞争优势的基本保障。 Gome’s low price expansion is only a superficial phenomenon, the reason why it can form a strong competitive strength, behind the essence of domestic and foreign outstanding enterprises is a unique combination of supply chain system. This shows that retail competition has entered the era of supply chain competition. In the supply chain system, large retailers play a key role. For manufacturers and retailers, close cooperation is the basic guarantee to maintain the competitive edge of the supply chain.