“互联网+”时代的到来,为旅游景区及旅游业提供了新的发展机遇。本文在互联网与旅游业相结合的大背景下,针对环球动漫嬉戏谷的发展现状,分析其发展中存在的线上游戏知名度不高,缺乏自身知名动漫品牌,门票价格高,景区通达性不高等问题,从而得出:培养专业型人才,提升线上同名游戏知名度,打造知名动漫品牌,改变收入来源,增加景区通达性等发展策略,以期能为我国主题公园的发展提供一定的理论依据。 “Internet + ” era, for the tourist attractions and tourism has provided new opportunities for development. This article, under the background of the combination of internet and tourism, analyzes the development status quo of global animation play valley, analyzes the lack of popularity of online games in its development, lacks of well-known animation and cartoon brands, high ticket prices and low accessibility of scenic spots Problems and thus draw the following conclusions: developing professional talents, enhancing the popularity of online games of the same name, building well-known animation brands, changing sources of income, and increasing the accessibility of scenic spots, so as to provide a theoretical basis for the development of theme parks in China.