对于立志于长远发展的房地产企业,其已经签约的小业主不应仅是企业的客户资源,更应该将此部分客户资源视为企业的客户资本,通过对客户资本的有效运作,为企业和业主带来额外增值的价值,从而实现资本的实质,达到多赢的目的。 For the long-term development of real estate business, its small business owners should not only be the customer’s resources, but also should be part of the customer resources as the customer’s capital, through the effective operation of customer capital for business owners and owners To the added value of value, so as to achieve the essence of capital, to achieve win-win goal.