旅游宣传广告作为电视行业的一个重要项目与内容,近年来有了一些发展,但与网络时代旅游业的发展要求还相差很远。诸多旅游公司将旅游宣传广告交付给网络媒体,这就为当代电视旅游宣传广告工作带来了很大的挑战。面对这样的情况,电视媒体要么单兵独斗,要么积极融入互联网,开启互联网络+电视媒体发展的新时代。目前,很多电视媒体做旅游宣传广告已经在尝试走第二条路,但其中还有很多问题需要克服。因此探讨网络时代电 As an important item and content of the television industry, tourism advertising has made some progress in recent years, but it still lags far behind the development requirements of tourism in the Internet age. Many travel companies will travel advertising to the online media delivery, which for the contemporary television tourism advertising has brought great challenges. Faced with such a situation, the television media either alone, or actively integrated into the Internet, open the Internet + television media, a new era of development. At present, many television media travel advertisements have been trying to go the second way, but many of them still need to be overcome. So to discuss the Internet era electricity