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从基础设施的整合、应用平台的搭建到管理和业务创新,信息技术和电子商务的意义已不再局限于节省成本,企业信息化的诉求点正在从“成本”转向“价值”。10月10日,IBM于服务十周年庆典召开之际,在京宣布推出一个大胆的服务转型思路—走服务产品化之路,把通常应用于传统市场的产品开发和交付原则注入服务业。随之公布的还有IBM全球服务部组织架构的重新调整,以及旗下的IBM全球信息科技服务部的重新规划。此举无疑是IBM全球服务大规模重组的延续。早在今年年初,IBM公司就宣布对其全球服务的包装和销售方式进行一次大规模的重组;未来还希望能把组成各种服务的流程、动作、角色等要素进行分离和标准化,并融入到硬件和软件的设计之中,全面实现服务产品化。这种全新管理模式的引入,恰恰意味着:像制造汽车、茶杯、牙刷一样,大规模批量生产“服务”将在IBM成为可能。根据客户的需求,IBM将快速生产客户所需要的服务产品。据悉,IBM公司已经在全球市场上推出首批服务产品目录。随后,该服务产品目录将陆续在中国市场进行发布。目前,IBM在全球的服务收入已经超过总收入的50%,但“蓝色巨人”显然并不满足“服务是我的另一半”这样一个局面,GARTNER研究报告称,未来的服务收入将占到整个IT市场的四分之三。对此,IBM看来早已未雨绸缪。
From the integration of infrastructure, the construction of application platform to the management and business innovation, the significance of information technology and e-commerce is no longer limited to saving costs. The point of seeking corporate information is shifting from “cost” to “value.” On October 10, IBM announced the launch of a bold service transformation in Beijing on the occasion of the 10th anniversary celebration of its service - taking the road to product service and injecting into the service industry the principles of product development and delivery, which are commonly used in traditional markets. Along with the readjustment of the organizational structure of IBM Global Services and the re-engineering of IBM’s Global Information Technology Services unit. This move is undoubtedly a continuation of IBM’s global restructuring of large-scale services. As early as the beginning of this year, IBM announced a massive restructuring of its packaging and sales of global services; in the future, it hopes to separate and standardize the processes, actions and roles that make up various services into Hardware and software design, the full realization of service product. The introduction of this new management paradigm means precisely that mass production of “services” will be possible at IBM, just like cars, teacups, toothbrushes. According to the needs of customers, IBM will quickly produce customer service products. It is reported that IBM company has launched the first batch of service catalog in the global market. Subsequently, the service catalog will be released one after another in the Chinese market. Currently, IBM’s global service revenue has exceeded 50% of total revenue, but “Blue Giant” obviously does not meet the “service is the other half of me” such a situation, GARTNER research report said that future service revenue will account for Three-quarters of the entire IT market. In this regard, IBM seems to have a rainy day.