我国加入世贸组织之后,报业发展面临更加激烈的竞争,报业管理和运作的市场化程度将会更高。要应对挑战,必须在办报、广告、发行、资产运作、内部管理等各个方面加大工作和改革力度,增强自我生存、自我发展的能力。其中,核心竞争力是报纸质量。而报纸质量的核心是宣传质量。那么,地方党报如何提高宣传质量呢?我们认为,要真正解决好这个问题,必须把它作为一个系统工程来对待,在采、编、校、评等多个方面同时下功夫。 After China’s accession to the WTO, the development of the newspaper industry is facing more intense competition and the marketization of newspaper management and operation will be even higher. In order to meet the challenges, we must intensify our efforts in work and reform in all aspects of newspaper reports, advertisements, distributions, asset operations and internal management so as to enhance our ability to survive and develop for ourselves. Among them, the core competitiveness is the newspaper quality. The core of newspaper quality is the quality of publicity. So, how to improve the quality of propaganda by the local party newspaper? In our opinion, to really solve this problem, we must treat it as a systematic project and work hard at the same time in many aspects such as mining, editing, schooling and assessment.