随着电子信息技术的快速发展和移动网络的普及,新媒体异军突起,不仅给传统媒体带来了挑战,也给声像情报带来全新的理念。文章通过对声像情报和新媒体两者在创作和传播特点方面的比较,分析了声像情报存在的不足,并从产品创作,以及内容的采集和加工能力等方面指出了新媒体背景下声像情报的出路。 With the rapid development of electronic information technology and the popularization of mobile internet, the emergence of new media has brought challenges not only to traditional media but also to brand-new concepts of audiovisual intelligence. By comparing the characteristics of both audiovisual intelligence and new media in the creation and dissemination, the article analyzes the shortcomings of audiovisual intelligence and points out the problems in the new media background such as product creation, content acquisition and processing ability Like the way out of intelligence.